What is it?
An on-demand custom clothing platform for personalized t-shirts, jerseys, tracksuits, corporate wear, and hoodies — complete with a design studio and Campuspreneur program.
The problem
Customers needed a seamless way to design, order, and receive custom apparel without the friction of traditional print shops.
The idea
Build a full e-commerce platform with an integrated design studio and student reseller program.
My role
Led development of the platform along with the team - from design studio to order fulfillment workflows.
How it works
Users design custom apparel through an online studio, place orders, and receive printed products on demand.
Key decisions
- — Integrated design studio for real-time customization
- — Campuspreneur program for student resellers
- — On-demand printing workflow
What I learned
- — E-commerce requires thinking about fulfillment as much as the storefront